THE MOTIVATIONAL THEORIES AND CONSUMER BEHAVIOR: A THEORETICAL REVIEW ABOUT METAMOTIVATION AND HEDONISM: A THEORETICAL REVIEW ABOUT METAMOTIVATION AND HEDONISM. ADMPG Journal, [S. l.], v. 15, n. 1, 2026. DOI: 10.5212/Admpg.v.15. 25460.014. Disponível em: https://revistas.uepg.br/index.php/admpg/article/view/25460. Acesso em: 30 jun. 2026.