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@article{THE MOTIVATIONAL THEORIES AND CONSUMER BEHAVIOR: A THEORETICAL REVIEW ABOUT METAMOTIVATION AND HEDONISM_2026, volume={15}, url={https://revistas.uepg.br/index.php/admpg/article/view/25460}, DOI={10.5212/Admpg.v.15. 25460.014}, abstractNote={
This paper intended to provide an extended theoretical review about motivational theories, their
role in the consumer behavior and, eventually, how metamotivation is initiated and its relation
to hedonism. It’s visible to see the importance of Maslow (1943;1954;1967;1968;1970;1971) and
Festinger (1957;1959) in the construction of this field of study, as well how big the perception
that many segments have benefited from these researches is. The main conclusion of the article
is the close relation between the metamotivations and the hedonism. As advises for further
research, this study suggests academics to develop assignments covering Maslow’s D-values
and B-values and to conduct researches regarding metahedonism.
}, number={1}, journal={Revista ADMPG}, year={2026}, month={abr.} }