Connecting Academia and Society: The Impact of the 'BIOTEC WHAT?' Project on Popularization and Awareness in Food Biotechnology

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DOI:

https://doi.org/10.5212/Rev.Conexao.v.21.24794.035

Abstract

Outreach is an essential tool for connecting academia to society, allowing scientific knowledge to benefit the community. In this context, the project "BIOTEC O QUE?" was created by the Federal University of Paraíba, which highlights the importance of university outreach in popularizing Food Biotechnology. Using Instagram as its main platform, the project shared accessible scientific content, including videos, quizzes, and posts on topics such as food safety and the nutritional value of mushrooms. The profile achieved a significant increase in followers, with highlights for the reels-format videos. In addition to online activities, the project also held a mini-course on Mushroom Biotechnology, which received positive feedback from participants. The project concludes by emphasizing the importance of university outreach as an essential tool for connecting academia to society and promoting science. 

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Author Biographies

Débora Luíse Rocha de Carvalho, Universidade Federal da Paraíba (UFPB)

Graduada em Biotecnologia pela Universidade Federal da Paraíba (UFPB), João Pessoa, PB, Brasil.

Anderson Furtado Lacerda, Universidade Federal da Paraíba (UFPB)

Currently studying for a master's degree in Cellular and Molecular Biology through the Postgraduate Program in Cellular and Molecular Biology (PPGBCM) at the Federal University of Paraíba (UFPB), graduated in the Biotechnology course (Bachelor's Degree) at the Federal University of Paraíba (UFPB). With interests in the area of ​​pharmacology and microbiology.

Geovana de Santana Ferreira, Universidade Federal da Paraíba (UFPB)

Undergraduate in Biotechnology with experience in Microbiology and Food Biotechnology due to Scientific Initiation and University Extension Projects.

Luís Felipe Cavalcanti Carlos, Universidade Federal da Paraíba (UFPB)

He graduated from high school (2015 - 2017) at Colégio Motiva in João Pessoa. He is a graduate in biotechnology from the Federal University of Paraíba (UFPB) since 2020.2. Graduating in Biotechnology from the Federal University of Paraíba.

Flávia de Oliveira Paulino, Universidade Federal da Paraíba (UFPB)

Professora na Universidade Federal da Paraíba (UFPB), João Pessoa, PB, Brasil. Doutorado em Higiene e Processamento Tecnológico dos Produtos de Origem Animal.

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Published

2025-10-22

Issue

Vol. 21 No. 1 (2025): Publicação Continua

Section

ARTIGOS

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