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@article{The Digital of the Immaterial: digitization strategy for the preservation of cultural heritage present in Minas Gerais’ bells_2021, volume={19}, url={https://revistas.uepg.br/index.php/folkcom/article/view/19355}, DOI={10.5212/RIF.v.19.i43.0015}, abstractNote={ The article shows the strategies for the preservation of traditional knowledge and practices. The object of the research are transmedia documentary projects that, through digitalization, disseminate cultural expressions of a community. The study is based on the analysis of two projects that emerged after Iphan declared that the Sound of Bells and the Bell Craft are considered Intangible Cultural Heritage. The objective is to analyze how the digitization of heritage, through transmedia documentary projects, allows the preservation and dissemination of cultural assets. To discuss transmedia documentary, studies by Jenkins (2009) and (2011), Renó (2013) and Gosciola (2014) are used. In the light of the theory of late modernity, the study draws on Giddens (2000) and Luvizotto (2010) to talk about the continuity of traditions that are reincorporated and reinvented in cyberspace. }, number={43}, journal={Revista Internacional de Folkcomunicação}, year={2021}, month={Dec.}, pages={267–284} }