Anti-racism as a brand strategy: The positioning of Carrefour in confront with everyday practice. Revista Internacional de Folkcomunicação, [S. l.], v. 21, n. 46, p. 54–75, 2023. DOI: 10.5212/RIF.v.21.i46.0003. Disponível em: https://revistas.uepg.br/index.php/folkcom/article/view/21831. Acesso em: 21 may. 2026.