Revista Internacional de Folkcomunicação

Expediente

Karina Janz Woitowicz — Thu, 21 Aug 2025 00:00:00 +0000

Produção Midiática com Alteridade

Cristina Schmidt — Thu, 21 Aug 2025 00:00:00 +0000

Edição completa

Karina Janz Woitowicz — Thu, 21 Aug 2025 00:00:00 +0000

Cine Favela de Heliópolis and cinema on the outskirts

Pedro Serico Vaz Filho — Thu, 21 Aug 2025 00:00:00 +0000

Reginaldo de Túlio, a resident of the Heliópolis favela in São Paulo, is the president of Cine Favela, one of the largest sociocultural institutions for cinema, social assistance and culture in the outskirts of the city.

‘Without ceasing to speak our language and without letting our culture die’

Deyse Moura — Thu, 21 Aug 2025 00:00:00 +0000

During the COVID-19 pandemic, the popularization of podcasts was crucial for the protection and survival of population groups that have historically had their relevance and needs relegated to the background in news production, marginalized by conventional communication. In an interview with the International Journal of Folkcommunication, Cláudia Ferraz, from the Wanano people, tells how the Wayuri Network of Indigenous Communicators of Rio Negro carries out essential work to strengthen the region's indigenous cultures, recognized and awarded for its effectiveness during the global health crisis and which continues to reinvent itself to keep up with technological developments while preserving its roots and native languages.

Editorial

Karina Janz Woitowicz — Thu, 21 Aug 2025 00:00:00 +0000

Folkmídia e documentário

Caroline Westerkamp Costa — Thu, 21 Aug 2025 00:00:00 +0000

This article investigates how audiovisual narratives about popular legends contribute to collective memory and the memory of the place, bringing together the concepts of folk media and documentary. Based on the Lendas de Navegantes project, which produced mini-documentaries based on oral accounts, the objective is to understand how audiovisual narrative strategies update traditional knowledge, making it attractive to new generations. The research starts from the question: how do audiovisual narratives of documentaries about popular legends contribute to collective memory? The methodology includes the description of the project's production process and the application of Critical Narrative Analysis (Motta, 2013) to the mini-documentaries, examining aesthetic, symbolic and narrative resources. The results indicate that documentaries can operate on two levels: using narrative strategies that have a real-life effect, with testimonies from residents, soundscapes and current images, conferring verisimilitude and reinforcing community belonging; and in the poetic effect, with animations, soundtracks and symbolic resources that update and resignify the legends. The research concludes that these productions function as cultural mediators, preserving orality, strengthening identity bonds and contributing to heritage education. In addition to entertainment, mini-documentaries become pedagogical and political instruments, capable of promoting dialogue between tradition and contemporaneity, inserting popular manifestations into the digital media environment.

Carnaval e Cultura Digital: o movimento audiovisual da Unidos do Viradouro no YouTube

Carolina Cardoso Grimião, Adilson Vaz Cabral Filho — Thu, 21 Aug 2025 00:00:00 +0000

Rio de Janeiro's samba schools are experiencing a new era in digital culture. With technological possibilities, the YouTube platform has become more than just a collection space; it is a virtual place for creating new audiovisual communication possibilities. This work is part of a Master's research project that aimed to understand the scenario brought about by the pandemic and the representation that these videos have gained on the internet. To this end, this article contextualizes and presents the movement created by the Grêmio Recreativo Escola de Samba Unidos do Viradouro and analyzes, through the concepts of Media and Daily Life, and interviews with the content creators, the motivations and perceptions of the initiative of an independent channel with original content by the aforementioned association.

Cordel as an aesthetic of resistance in Arida: backland's awakening

Thales Eduardo Soares Martins, Felipe de Castro Muanis — Thu, 21 Aug 2025 00:00:00 +0000

This article, part of my path toward a master's degree, aims to investigate whether a video game can be characterized as a work that challenges the conventional narratives of the cultural industry. To that end, it analyzes the use of cordel literature and sertanejo orality in two productions that engage with Northeastern Brazilian culture: the film Deus e o Diabo na Terra do Sol (1964), by Glauber Rocha, and the Brazilian video game Árida: Backland's Awakening (2019). The goal is to understand how the game constructs alternative discourses to the hegemonic narrative of the video game industry through elements rooted in the popular traditions of the sertão.

Folkcommunication and Peripheral Youth on Two Wheels: Audiovisual Fabulations in Cavalo de Aço

Renata de Oliveira, Valquíria Aparecida Passos Kneipp — Thu, 21 Aug 2025 00:00:00 +0000

The article analyzes the short film Cavalo de Aço, an audiovisual investigation developed with marginalized youth in the Serrinha neighborhood, in Fortaleza (Ceará, Brazil). Based on the concept of folkcommunication (LUYTEN, 2001; BELTRÃO, 1980), it discusses how motorcycles operate as symbolic and affective devices in the construction of imaginaries, displacements, and forms of cultural resistance. The guiding question of the study is: in what ways do the everyday uses of motorcycles by peripheral youth generate audiovisual narratives and fabulations that reinvent the urban territory? A research-creation approach is proposed (KASTRUP, 2011; FADEL & PEIXOTO, 2017), in which the artistic gesture is intertwined with practices of listening, improvisation, and collective invention. The work challenges traditional modes of representation by creating moving images that emerge from the periphery and affirm other ways of existing, narrating, and communicating.

FROM O GUARANI TO A ÚLTIMA FLORESTA: INDIGENOUS REPRESENTATIONS IN CINEMATIC HISTORY

Tathiane Maria Souza Batista, Ana Beatriz Brandão — Thu, 21 Aug 2025 00:00:00 +0000

The Brazilian Indianist movement of the 19th century, led by authors like José de Alencar, propagated an idealized image of the romantic and easily assimilable "Indian." This analysis aims to understand indigenous representations in Brazilian cinema through the films O Guarani (1996), based on Alencar's work, and The Last Forest (2021), directed by Luiz Bolognesi. From a decolonial perspective, the study explores how cinema reflects and perpetuates colonial stereotypes or promotes narratives that value indigenous identity. The theoretical framework includes works by Hollanda (2020), Moreira (2010), Lima (2006), and Quijano (2005).

DESIGUALDADE SOCIAL E CONTRIBUIÇÕES TEÓRICAS DA PSICOLOGIA SOCIAL:

Thu, 21 Aug 2025 00:00:00 +0000

O filme “Que horas ela volta” (2015), aborda por meio da trajetória da personagem Val, uma problemática latente da sociedade brasileira: a desigualdade. Com a chegada de Jéssica, filha de Val, há uma evidência da dinâmica de relações desiguais entre patrões e empregados. Sendo assim, o presente artigo tem por objetivo fazer uma análise fílmica da longa-metragem partindo de princípios dos referenciais teóricos dentro da psicologia social: sofrimento ético-político (Sawaia, 2001), desigualdade como hierarquização da diferença (Kulnig, 2019), violência simbólica (Bourdieu, 2002), subcidadania (Souza, 2009 e 2017), invisibilidade pública (Costa, 2004) e humilhação social (Gonçalves, 1998). Pode-se alargar a compreensão acerca de como a classe dominante se utiliza de mecanismos de violência, principalmente simbólicos, para manter um determinado grupo de pessoas em situação de subordinação.

K-dramas e os estereótipos:

Marcia Bastilho — Thu, 21 Aug 2025 00:00:00 +0000

Este artigo examina a crescente disseminação dos K-dramas por meio das plataformas de streaming, destacando seu papel central na globalização das narrativas sul-coreanas e na construção de imagens culturais. Analisa criticamente a representação dos homens sul-coreanos, sobretudo na romantização de comportamentos como o consumo de álcool, e a escassa e estereotipada representação do Brasil nessas produções. Reflete-se ainda sobre o papel da folkcomunicação como mediação cultural nas narrativas televisivas e sobre o protagonismo do público brasileiro nas práticas de recepção, reapropriação e crítica desses conteúdos. A partir de um olhar ensaístico e comunicacional, propõe-se uma leitura comparada entre estereótipos fabricados e sentidos populares reconstruídos nas bordas do mainstream.

TEKOA NARÃ’I: FESTIVIDADE CULTURAL E PEDAGÓGICA INDÍGENA DO POVO GUARANI NHANDEWA

Danilo Mello Campassi — Thu, 21 Aug 2025 00:00:00 +0000

Padre Cícero e a religiosidade no Cariri cearense

Vinícius da Silva Coutinho, Antônio Jorlan Soares de Abreu — Thu, 21 Aug 2025 00:00:00 +0000

Este ensaio tem como objetivo mostrar, a partir dos registros fotográficos, a onipresença de Padre Cícero nas diversas manifestações culturais do Cariri cearense, como também, seus impactos nas atualizações da teoria Folkcomunicação (Beltrão, 1980).

Red Bull's Folkmarketing Strategy for Organic Entry into Rap Battles

Giovanna Hellen, Thífani Postali — Thu, 21 Aug 2025 00:00:00 +0000

This study aims to understand the Folkmarketing strategies used by the energy drink brand Red Bull to establish a presence in rap battles held in the city of Sorocaba, São Paulo. To achieve this, the research employs bibliographic review and ethnographic fieldwork in the city, collecting data from two events held in November 2024. Among the findings, the study reveals that Red Bull not only promotes its brand by organizing rap battle events but also gains organic media coverage in various other events without direct involvement. This occurs because rappers continue to incorporate the brand’s name and related elements into their lyrics, even when Red Bull is not directly sponsoring the battles.

Narrativas de Folkcomunicação em Saúde no Rádio

Pedro Paulo Procópio — Thu, 21 Aug 2025 00:00:00 +0000

This article analyzes the contribution of the radio program Consultório de Graça, broadcast by Rádio Jornal do Recife, as a tool of health folkcommunication. Over 17 years, under the leadership of journalist Graça Araújo, the program promoted health education and access to medical information in an accessible and empathetic manner. The study highlights how radio, as a popular medium, fosters practices of citizenship and inclusion, particularly in contexts of social inequality. The analysis also emphasizes the importance of communication and media training in Brazilian medical education to improve dialogue between healthcare professionals and society.

Sumário

Karina Janz Woitowicz — Thu, 21 Aug 2025 00:00:00 +0000