ECONEWS:DEMOCRATIZAÇÃO DA INFORMAÇÃO ECONÔMICA POR MEIO DA EXTENSÃO UNIVERSITÁRIA DIGITAL

Authors

DOI:

https://doi.org/10.5212/Rev.Conexao.v.22.26442.038

Abstract

This article analyzes the Econews project, developed by PET-Economics at UFAC, which uses social media to democratize access to economic information. The research problem is how extension projects using social media contribute to democratizing economic knowledge. Objectives were: measure reach and engagement; analyze student competency development; validate effectiveness in democratization. Results show: 568,274 views across 185 videos (2024-2026), with 214% growth in 2025. The project transformed shy presenters into confident communicators and was validated by media coverage (Local Globo TV) and other communications channels. It concludes that Econews is a successful digital extension initiative, capable of expanding access to economic information and strengthening the university’s social role, even under budgetary constraints.

Author Biographies

  • Rubicleis Gomes da Silva, Federal University of Acre

    Professor na Universidade Federal do Acre (UFAC), Rio Branco, AC, Brasil. Doutorado em Economia Aplicada.

  • Yasmin Oliveira Lopes, Federal University of Acre

    Aluna de Graduação na Universidade Federal do Acre (UFAC), Rio Branco, AC, Brasil.

  • Claudia Souza, Federal University of Acre

    Aluna de Graduação na Universidade Federal do Acre (UFAC), Rio Branco, AC, Brasil.

  • Grazielly da Silva Lima, Federal University of Acre

    Aluna de Graduação na Universidade Federal do Acre (UFAC), Rio Branco, AC, Brasil.

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Published

2026-09-24

Issue

Vol. 22 No. 1 (2026): Publicação Continua

Section

ARTIGOS

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