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“Global Multinationals from International Marketing to Folkmarketing: Cultural Identity Through Consumption in Brazil´s Countryside ‘São João’”. Revista Internacional de Folkcomunicação 20, no. 44 (July 23, 2022): 88–105. Accessed April 30, 2026. https://revistas.uepg.br/index.php/folkcom/article/view/20584.