Cultural entrepreneurship and party: an Ethnography of the Feast of São João do Porto i n Portugal

Abstract

Parties are historical spaces and are relevant when we approach the study of cultural entrepreneurship. A centenary party, which influenced brazilian culture and is one of the most important in Europe today, reveals strategies and relevant innovations for research and discussion in the field of cultural entrepreneurship. This work, therefore, aims to understand the relevance and strategies of cultural entrepreneurship in the São do Porto festival. To this end, the ideas of cultural entrepreneurship, cultural identity and youth will be discussed in the theoretical and practical scope, in the context of a party. As a result, the theoretical and practical elements that constitute the longevity and growth potential of the São João do Porto festival in Portugal are presented, through the ethnographic methodology with the case study strategy, and with the support of photographic and filmic techniques. Cultural Entrepreneurship; Sociability; Party; Cultural Identity; Youth.