Music and cultural identity: Rap as the communication tool for marginalized urban territories

Authors

  • Thífani Postali Universidade Estadual de Campinas

DOI:

https://doi.org/10.5212/RIF.v.17.i38.0008

Abstract

The aim of this paper is to present hip hop rappers as leaders-communicators that are esencial for the transformation of marginalized urban territories. To do so, it uses as main pillars the theories of Folkcommunication and Cultural Studies, with the exploratory research as methodology. The reflections presented allows to think about the role of rappers as agents of popular communication that produce cultural identities, and also promote discourses that aims to argue against media texts that promote proscribed identities. Through this paper, we purpose to present how the theories of Luiz Beltrão are fundamental for the researches about contemporary popular cultures. Folkcommunication; Cultural identity; Rap.

Author Biography

Thífani Postali, Universidade Estadual de Campinas

Professora da Universidade de Sorocaba (UNISO), doutoranda em Multimeios (Unicamp), mestre em Comunicação e Cultura (Uniso). Autora de "Blues e Hip Hop: uma perspectiva folkcomunicacional" - 2011.

Published

2019-07-12

How to Cite

POSTALI, T. Music and cultural identity: Rap as the communication tool for marginalized urban territories. Revista Internacional de Folkcomunicação, [S. l.], v. 17, n. 38, p. 132–143, 2019. DOI: 10.5212/RIF.v.17.i38.0008. Disponível em: https://revistas.uepg.br/index.php/folkcom/article/view/19168. Acesso em: 21 nov. 2024.