ANALYSIS OF THE DISTINCTION OF COMMUNICATION AND ORGANIZATIONAL CULTURE OF A SOFTWARE COMPANY IN MARINGÁ/PR THROUGH PRESENTIAL WORKING MODELS AND HOME OFFICE TELEWORKING

Abstract

The study investigated the dynamics of organizational communication and business culture in a software company in the city of Maringá/PR, taking into account in-person work models and teleworking. To this end, a qualitative descriptive research was carried out with twelve employees of the company, six of whom work in person and six in a teleworking model. From the interviews, it was identified that for both work models there is no difficulty in understanding the messages passed on by the organization or by colleagues, however, there is a loss of communication agility when contact with teleworkers is necessary. The results in relation to organizational culture showed that although the company has the same pillars for all units, teleworkers experience and absorb the concept of each of them in a different way from those who are in person. The understanding is the same, but because they are at a distance, they need to put into practice the cultural values ​​desired by the organization on their own. Workers who are in person put the same cultural values ​​into practice with their other colleagues, as social pressure makes them pay more attention to the behaviors of other employees. In this sense, there are differences in the way each work model communicates and puts the company's culture into practice. It is evident that both work models are attentive to the organization's rules and values.

Keywords: Teleworking; Organizational culture; Organizational communication