THE REFERENCING AS BRAND DISCURSIVE-ARGUMENTATIVE IN PRATICE INSTITUTIONAL JOURNALISTIC
Abstract
The present article proposes to analyze the processes of referencing inserted in textual marks and discursive-argumentative used in practice institutional journalistic. It is understood that, once established, the referencing if reveals an activity in the which the objects of discourse (re) are constructed and transformed according to the way interact with the academic world. The work consists of an analysis of two news published in the portal of a Higher Education Institution of Rio Grande do Sul (IES). The main objective is try identify and describe in what way is employed the referred mechanism in this journalistic genre and how is realized the referencing along the textual construction.
Keywords: Institutional journalistic practice. Referencing. Speech.
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