USO DO DESIGN POR UM PROJETO DE EXTENSÃO DE ENFERMAGEM PARA A PROMOÇÃO DA SAÚDE DE PESSOAS COM ALBINISMO

Authors

DOI:

https://doi.org/10.5212/Rev.Conexao.v.20.23817.051

Abstract

The Outreach Project “People With Albinism and the Right to Health: Public Visibility and Recognition” (OPPARH) assembles, systematizes, and disseminates knowledge by and for people with albinism (PA) in light of their health needs and social (in-)visibility. As a pandemic consequence, it started its activities on social media, reformulating its visual identity (VI) in 2021, defined as the imagery differentiation of an institution. This paper aims to present OPPARH’s VI components and elucidate the operationalization of health promotion (HP) actions by and for PA. Methodologically, it’s an experience report, descriptively and documentarily structured around the creation of OPPARH’s digital media. As a result, it arranges the primary, secondary, and accessory elements from the VI, assigning symbolic values to them, and it depicts the creation process alongside the PA’s social movement. It infers that OPPARH’s interdisciplinary appropriation from design contributes to HP’s intersectoriality and promotes PA’s social inclusion.

Author Biographies

Maria Eduarda Vianna de Queiroz, Universidade Federal do Rio de Janeiro (UFRJ)

Aluna de Graduação na Universidade Federal do Rio de Janeiro (UFRJ), Rio de Janeiro, RJ, Brasil.

Nereida Palko, Universidade Federal do Rio de Janeiro (UFRJ)

Professora na Universidade Federal do Rio de Janeiro (UFRJ), Rio de Janeiro, RJ, Brasil. Doutorado em Enfermagem. Pós-doutorado na temática Micropolítica do Trabalho em Saúde. 

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Published

2024-12-19

Issue

Vol. 20 No. 1 (2024): Publicação Continua

Section

ARTIGOS

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