Attention regimes in digital journalism and its consequences on production processes

Abstract

This paper aims to characterize the attention regimes that guide decision making in digital journalism. We start from the hypothesis that the attention dynamics in journalism are more complex in the context of digital communication demarcated by the fragmentation of audiences, interference of platforms and attention metrics. Methodologically, bibliographic research help us with the concepts such as the economy of attention and editorial measurement. Besides that, we resort to journalism studies and aspects of digital journalism and we use illustrative cases. The findings of this theoretical work point out that there are three attention regimes in digital journalism - fragmented attention, multi-attention and immersion. They guide products, production logic, performance evaluation forms, prose style, in addition to consumption forms.