Remote teaching during the pandemia: narratives of brazilian undergraduate Public Relations faculty

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Maria Aparecida Ferrari
https://orcid.org/0000-0001-6873-6071
Karina Ferrara Barros
https://orcid.org/0000-0001-7243-4375

Abstract

The study presents the challenges met by Public Relations faculty during the deployment of remote teaching formats required by the social distancing imposed by the COVID19 pandemic, and the adaptations of contents required by the full utilization digital technologies. The opinions of 121 Public Relations faculty were ascertained through the use of a survey grouped in accordance with four challenges encountered, namely: (a) familiarity and adaptation to the use of digital technologies; (b) the interest and lack of interest shown by students to the remote teaching format; (c) teaching behavior in the home environment; (d) missing training and/or guidance given by the institution of higher education. It was concluded that despite the challenges encountered, Public Relations faculty demonstrated a fundamental role in the continuity of PR teaching programs despite the over burdening of domestic, work-related and family issues.

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How to Cite
FERRARI, M. A.; FERRARA BARROS, K. Remote teaching during the pandemia: narratives of brazilian undergraduate Public Relations faculty. Olhar de Professor, [S. l.], v. 24, p. 1–9, 2021. DOI: 10.5212/OlharProfr.v.24.16015.049. Disponível em: https://revistas.uepg.br/index.php/olhardeprofessor/article/view/16015. Acesso em: 27 dec. 2024.
Conference Proceedings Volume
Section
Caderno Temático: Covid 19 - Educação em tempo de Pandemia (Volume 2)
Author Biographies

Maria Aparecida Ferrari, ECA-USP/Docente

Professora Associada I da Escola de Comunicações e Artes da Universidade de São Paulo (ECA-USP) nos Programas de Pós-graduação e Graduação. Livre-docente pela Universidade de São Paulo (USP). Doutora em Ciências da Comunicação pela Universidade de São Paulo (USP) com período de estudos na Universidade de Maryland (EUA). Mestra em Ciências da Comunicação pela Universidade de São Paulo (USP), graduada em Ciências Sociais pela Universidade de São Paulo e em Relações Públicas pela Universidade Anhembi Morumbi.

Karina Ferrara Barros, Universidade de São Paulo - ECA/USP

Graduada em Comunicação Social com Habilitação em Relações Públicas na Escola de Comunicações e Artes da Universidade de São Paulo (ECA-USP).