PROJETO AMIGOS DA ESCOLA: UMA COMPLEXA PARCERIA PÚBLICO-PRIVADA - Doi: http://dx.doi.org/10.5212/OlharProfr.v.12i1.011032
Article Sidebar
Main Article Content
Abstract
Este artigo objetiva compreender o processo
de desenho, implantação e operacionalização do Projeto
Amigos da Escola – Todos pela Educação, criado pela
maior emissora de televisão brasileira, a Rede Globo de
Televisão, que há dez anos (1999-2009) transmite em
nível nacional propagandas televisivas direcionadas ao
estímulo da atuação do voluntariado na escola. A partir
da análise de conteúdo de documentos, artigos e pesquisas
acadêmicas e de entrevistas com importantes atores
participantes do projeto, o autor objetiva identificar as
fragilidades existentes no seu desenho, operacionalização
e execução em tela, bem como compreender as
interfaces que se estabelecem entre os diversos atores
que interagem neste tipo de projeto. O estudo da forma
de estruturação processual deste tipo de iniciativa
privada ganha relevância diante da predominância das
parcerias público-privadas, enquanto técnica gerencial
predominante nas ações governamentais nas três esferas
de governo – municipal, estadual e federal.
Metrics
Article Details
Authors who publish in this journal agree with the following terms:
a) Authors keep the copyrights and concede the right of its first publication to the magazine. The work piece must be simultaneously licensed on the Creative Commons Attribution License which allows the paper sharing, and preserves both the author identity and the right of first publication to this magazine.
b) Authors are authorized to assume additional contracts separately, to not-exclusively distribution of the paper version published in this magazine (e.g.: publish in institutional repository or as a book chapter), with the author identity recognition and its first publication in this magazine.
c) Authors are permitted and stimulated to publish and distribute their papers online (e.g.: in institutional repository or on their personal webpage), considering it can generate productive alterations, as well as increase the impact and the quotations of the published paper.
d) This journal provides public access to all its content, as this allows a greater visibility and reach of published articles and reviews. For more information on this approach, visit the Public Knowledge Project, a project that developed this system to improve the academic and public quality of the research, distributing OJS as well as other software to support the publication system of public access to academic sources.
e) The names and e-mail addresses on this site will be used exclusively for the purposes of the journal and are not available for other purposes.
This work is licensed under a Creative Commons Attribution 4.0 International License.
